A love for Tromsø, shared with the world.
What started as a way to share our home has grown into a local travel company helping people experience the real Tromsø — through the places, people and stories that make the North special.
Our home
Tromsø was the story before it became the destination.
Tromsolove began with a simple idea: to show people why we love this place.
The mountains, the ocean and the Northern Lights are part of it. But Tromsø is more than what fits into a photograph. It is the people who live here, the stories behind the places, the changing seasons, the local businesses, the food, the culture and the everyday life of a city in the Arctic.
Since 2015, we have shared those stories with people around the world. Today, we help our guests become part of them.
The Tromsolove story
It started with storytelling.
Tromsolove started in 2015 as a passion project. There was no complicated business plan behind it. The ambition was simply to share Tromsø and Northern Norway with more people.
Through photography, video and stories, Tromsolove began showing both the spectacular and the ordinary sides of life in the Arctic — the moments that make those of us who live here appreciate where we are.
People started following from around the world. The community grew. And increasingly, the same question appeared:
“How can I experience this?”
That question changed Tromsolove.
What began as inspiration gradually became a way of helping people plan their own journey north. Today we connect guests with accommodation, activities, local food, people and experiences we believe represent Tromsø well.
Help people discover the Tromsø we know and love.
The founder
Meet Magnus Joki Arild
Founder of Tromsolove · Storyteller · Northern Norwegian
For Magnus Joki Arild, Tromsolove is closely connected to a much bigger interest: how the story of Northern Norway is told.
Originally from Hammerfest and based in Tromsø for many years, Magnus has spent much of his professional life working with journalism, communication, content and storytelling.
He studied economics at UiT The Arctic University of Norway and spent six years at the regional newspaper Nordlys, working both editorially and with content production. He later helped establish and lead the creative agency Magy Media and has continued working with communication and storytelling rooted in Northern Norway.
Across those different roles, one idea has remained consistent: the North should not only be described from the outside. The people who live here should also help tell its story.
Tromsolove is an extension of that idea.
The best way to understand Tromsø is through the people who call it home.
Why we exist
Tourism should feel local.
Today it is easier than ever to book a trip online. But easier does not always mean better.
Algorithms can show what is popular. They cannot tell you why a particular fjord matters to someone who grew up here, which local restaurant we return to ourselves, when an experience is genuinely worth the journey, or how dramatically conditions in the Arctic can change from one day to another.
That is where local knowledge matters.
We want visitors to have exceptional experiences, while ensuring that tourism also supports the people, businesses and communities that make Tromsø worth visiting in the first place.
Good tourism should create value on both sides.
For the people who visit — and for the place they visit.
What we do
One local connection. An entire Tromsø stay.
Tailor-made Tromsø stays
We help create complete itineraries around your interests, travel dates and the way you want to experience Northern Norway.
Activities & Arctic experiences
From Northern Lights and wildlife to culture, food and adventures in the landscape, we select experiences we believe deserve to be part of your stay.
Accommodation
From central hotels to distinctive Arctic properties, we help find accommodation that fits both the journey and the guest.
Groups & private travel
Families, groups of friends and companies often need more than individual bookings. We help coordinate the complete experience.
Photography & storytelling
Storytelling has been part of Tromsolove from the beginning. Photography and film remain an important part of how we document and share life in the North.
Start your journey
Now it's your turn to experience Tromsø.
Tell us when you're coming, who you're travelling with and what you would love to experience. We'll help you take it from there.